Central Mass Business Expo Seminar Speaker

Know Your Audience: How to Waste all of Your Resources in the Digital Marketplace

The digital landscape changes itself constantly and many small businesses are tempted to try to keep up with each iteration of trends. This distraction is futile, detrimental and beyond our control. This seminar will walk you through the evolution of advertising media in the hopes of identifying where your company’s audience is and how to efficiently reach them.

The CMBE, held each fall at the DCU Center and presented by the Worcester Regional Chamber of Commerce, is one of the largest business-to-business events in New England. The Expo features exhibitors from a variety of industries with events throughout the day including networking opportunities, motivational speakers, and educational seminars.