The Right Mind For Print Advertising.


After months of speculation and debate, News Corp. has announced its acquisition of Dow Jones & Co Inc. (who’s co-founder, Edward Davis Jones, was a Worcester Academy alumni) for $5.6 billion.

Rupert Murdoch has been acclaimed for his understanding of the role of new media within today’s society. As newspapers have been in debate in this blog (here, here, and here), and as Google has expanded it’s advertising model to include print ads (here) it will be interesting to see how Murdoch’s forward thinking will affect the print industry—specifically the newspaper industry. Thoughts?