Trends in Regular News Consumption

Joe Cappo cited a Pew Research Center for the People and the Press survey done in June of 2002 in his book The Future of Advertising, and I felt it interesting to share with you.

May 1993
April 1996
April 1998
April 2000
April 2002
Local TV News77%65%64%56%57%
Cable TV News33
Nightly network News6042383032
Network TV Magazines5236373124
Network Morning News232022
Call-in Radio Shows2313131417
National Public Radio1513151516
Online News2132325

The most interesting stat is the consistency of National Public Radio usage. Now, if you correlate NPR demographics, you might find a powerful audience for your product.

I will post this years numbers as I find them.