Today CNN reported that Masterfoods would stop marketing its products, for children under the age of 12, by the end of the year. This includes the marketing of products like M&Ms, Mars, Snickers, Twix, Skittles, Starburst, and Milky Way in both print and new media.
It is safe to say that there is a problem in this country with obesity, but could this be the first step to an involuntary ban on advertising for high-fat, unhealthy foods? Think cigarettes. Certainly, I canâ€™t think of a redeeming factor for the cancer-stick, but isnâ€™t it a bit unfair for the companies to be banned and fined for doing their job?
Maybe I just donâ€™t like to be told what I can and cannot haveâ€”after all, trans-fat makes freedom fries deliciousâ€”but I am not siding with the cigarette manufacturers or candy makers. Maybe instead of pulling advertising from â€œbadâ€ products, companies should work on educating consumers (See Philip Morris USA) on good and bad decisions and let the consumer dig (or eat) his or her own grave?