Comments on: Virtual Advertising http://lukemv.com/talk/2007/virtual-advertising/ Thoughts from the New Media and Advertising world. Tue, 06 Jan 2009 13:22:03 +0000 http://wordpress.org/?v=2.0.5 by: lukeMV http://lukemv.com/talk/2007/virtual-advertising/#comment-69 Tue, 05 Jun 2007 15:16:12 +0000 http://lukemv.com/talk/2007/virtual-advertising/#comment-69 Would Google have the right to sell ad space on these boards? I am sure that the board owners would cry foul. What about indecent billboards? AdFreak has written about many examples of billboards being taken down (<a href="http://adweek.blogs.com/adfreak/2007/05/boise_balks_at_.html" target="_blank" rel="nofollow">example here</a>), what would this mean for offensive billboards (or even pharmaceutical or cigarette advertising). As it is, SecondLife has become a venue for these types of virtual advertisements (<a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showTodaysArticle&art_type=4" target="_blank" rel="nofollow">MediaPost's <em>Necessity, Not Luxury</em></a>). Would Google have the right to sell ad space on these boards? I am sure that the board owners would cry foul.

What about indecent billboards? AdFreak has written about many examples of billboards being taken down (example here), what would this mean for offensive billboards (or even pharmaceutical or cigarette advertising). As it is, SecondLife has become a venue for these types of virtual advertisements (MediaPost’s Necessity, Not Luxury).

]]> by: Justin http://lukemv.com/talk/2007/virtual-advertising/#comment-68 Tue, 05 Jun 2007 14:59:24 +0000 http://lukemv.com/talk/2007/virtual-advertising/#comment-68 Very interesting point. The really exciting thing about these 'virtual spaces' is the ease of ad rotation. It might not be feasible to replace that Sean John billboard everyday in the real times square, but there's nothing stopping that rotation in a virtual space. Theoretically, the 'virtual billboards' could even be animated. Imagine, if you will, a printed 'real' billboard that offers a question in print that directs to the virtual doppelganger that answers the question with a short animation. Now THAT's a dynamic ad. Very interesting point. The really exciting thing about these ‘virtual spaces’ is the ease of ad rotation. It might not be feasible to replace that Sean John billboard everyday in the real times square, but there’s nothing stopping that rotation in a virtual space. Theoretically, the ‘virtual billboards’ could even be animated.

Imagine, if you will, a printed ‘real’ billboard that offers a question in print that directs to the virtual doppelganger that answers the question with a short animation. Now THAT’s a dynamic ad.

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