Comments on: Distracted by the Return on Investment? http://lukemv.com/talk/2007/distracted-by-the-return-on-investment/ Thoughts from the New Media and Advertising world. Tue, 06 Jan 2009 08:40:58 +0000 http://wordpress.org/?v=2.0.5 by: Adam http://lukemv.com/talk/2007/distracted-by-the-return-on-investment/#comment-32 Tue, 27 Feb 2007 15:39:52 +0000 http://lukemv.com/talk/2007/distracted-by-the-return-on-investment/#comment-32 Personally, I applaud advertisers that find unique methods of reaching out to the consumer. Seeing a personalized message on my daily commute would not only get my attention, but I would most likely remember the product and even tell a friend or two about the new billboard. In regards to privacy concerns, consumers simply need to be educated. RFID is not going to lead to a 1984 big brother scenario. As the technology moves toward wider implementation, more government regulations will surface to control it. Manufacturers will also be forced to acknowledge consumer concerns by implementing security measures and the ability to opt-out of programs involving personal information. I encourage advertisers to move forward with innovative campaigns. Seeing the tacky everyday car dealership billboard replaced with a creative personalized message would only make my morning commute more enjoyable. Personally, I applaud advertisers that find unique methods of reaching out to the consumer. Seeing a personalized message on my daily commute would not only get my attention, but I would most likely remember the product and even tell a friend or two about the new billboard.

In regards to privacy concerns, consumers simply need to be educated. RFID is not going to lead to a 1984 big brother scenario. As the technology moves toward wider implementation, more government regulations will surface to control it. Manufacturers will also be forced to acknowledge consumer concerns by implementing security measures and the ability to opt-out of programs involving personal information.

I encourage advertisers to move forward with innovative campaigns. Seeing the tacky everyday car dealership billboard replaced with a creative personalized message would only make my morning commute more enjoyable.

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