Just think that its noteworthy that Worcester, MA has finally taken its title as New England’s second largest city over Rhode Island’s capital, Providence for the first time since being bumped to third in 2001. The Worcester Telegram and Gazette cites the US Census Bureau’s estimate that July of 2006 pushes Worcester, MA over Providence, RI by a mere 199 people (at 175,454 total population).
These three Brazilian ads are attempting to shed some “truth” in advertising, taking a few steps back from Dove’s real beauty campaigns. AdAge points out the tag line to these ads translates to: “Forget about it. Men’s preference will never change. Fit Light Yogurt.”
There is some reality to that, which is kind of sad. Reaction can also be found at shakesville.
In 2001 Apple Computer redesigned it’s website to the slick white and “beveled” buttons to match the modern look of the “i”-generation. Well, with the introduction of black powerbooks, black iPods, and new hardware and software, Apple (no longer “Apple Computer”) has launched it’s newly designed web site. Now, Apple’s brand is changing slightly, yet still maintains it’s “appleness.” The new web site signifies the steps that Apple has taken over the past couple of months; the new OS (Leopard), AppleTV (and it’s partnership with YouTube), the iPhone (and its Web 2.0 application ability), Safari 3 (for PC and Mac).
Now that Leopard is near release and that AppleTV is going to be able to broadcast YouTube video’s, we have seen the line between TV and Computer blurred even further. Good-bye ‘WebTV’-stereotypes and hello to the future of collaboration, globalization, mobilization, and apple-ization.
Just got back from NYC where I was fortunate to be involved with CarsonSystem’s first Future of Online Advertising conference…and what a show! This two day conference featured some amazing speakers; which included, but certainly was not limited to, Greg Stuart of IAB, Ron Belanger of Yahoo!, Kim Malone of Google, Chas Edwards of Feedburner, Henry Copeland of Blogads, Jim Coudal of The Deck, Chan Suh of Agency.com, Jeremy Allaire of Brightcove, Heather Luttrell of Indieclick, Carla Hendra of Ogilvy, Drew Schutte of Wired, Joel Greenberg of Electric Sheep, and Jed Naham of Microsoft. What a line up.
While there were some notable technologies mentioned, such as VideoClick and Microsoft’s AdLab, the predominant topics of the conference dealt with advertising within blogs, RSS feeds, and video, how CTR/CPC will change dramatically, and how we will see a degree of product placement with on demand videos. To see a summary of the conference check out the FOOA blog here. The presentations will be available soon on the web site…and if you can, you should certainly purchase their conference in a box once it is available.
Erick Schonfeld of Business 2.0 has a great summary of his panel discussion here.
While there is so much hype with Google, rightfully so, one of my favorite search engines has made some changes that are pretty amazing. When I was in high school, Ask.com (Ask Jeeves) was my favorite search engine because I would always phrase my searches as questions and Jeeves would—most of the time—answer the question.
MediaPost had a great article on Ask3D’s Instant Gettification. I am impressed, and might choose to use Ask again almost as much as Google. As you can see from the screenshot above, my quick search for Radiohead (a great band) not only found some quality sites on the band, but showed some narrowed down searches (lyrics, discography, etc), related bands, but also had 6 images of the band, an integration with iLike (which has recently created a Facebook application as well) to preview Radiohead MP3s, a Wikipedia description of the band, and also video. All on the front page.
This is the first time that I’ve wished Google did something another search engine could do. I hope, for Ask.com’s sake, they are able to regain some of the search engine market back because this is a great improvement.