lukeM|V.com

Like to drink? Want to be famous? Well, my buddy Jose has the perfect opportunity. Film yourself doing a shot of Cuervo and upload it at http://www.cuervoshotchain.com and see yourself participate in, what the company hopes is, the longest shot chain ever.

Smart move on Cuervo, because I will have to head to the packi and pick up a bottle just so I can be put on their website!

Well, we all knew that sooner or later the usage of text messaging (SMS) would stretch far beyond the happy little fingers of highschoolers. Over the past few years the numbers of users and overall text messages sent has skyrocketed. According to mocoNews, the thirty-something crowd is quickly catching up to the youth (aged 18 - 24 that are responsible for a majority of SMS and MMS messages). Some findings show that American users send an average of two messages a day, and that 28% of American users have text messaging plans or allowances. mocoNews also cites LogicaCMG’s prediction that “North American SMS volume growth could grow by as much as 50% in 2007.

Why? Because we are finding more uses for text messaging. Although it comes in handy to send a quick message when avoiding long-winded people, or sending a message to find a friend at a loud and crowded nightclub, there are lots of interesting usages emerging. For example, Ladytimer has announced a menstrual cycle calendar service for women wanting to keep track of their most fertile days [here]. I suppose that is the best excuse to put down that cell phone.

What Would God Download?

I don’t have the answer as to what he would download, but chances are he would love the new YouTube-like website, GodTube. With up to 60,000 visitors a day, the new web site is quickly becoming one of the most visited Christian sites on the web.

http://technology.timesonline.co.uk/tol/news/tech_and_web/article1626529.ece

This morning Google makes the first steps in entering the TV advertising world, by signing a deal with EchoStar to auction ad spots on Discovery, CNN, MTV, and more. A big thing will be allowing advertisers to track a campaign’s performance in real time.

This is a huge step in how advertising is changing, and how interactivity, in both front-end and back-end, is the key. (Shameless plug on my book: Interactivity in Advertising)

Found this great video and thought that I would share it.