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		<title>Breaking a brand</title>
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		<pubDate>Tue, 11 May 2010 13:41:30 +0000</pubDate>
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				<category><![CDATA[Industry]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[forbes]]></category>
		<category><![CDATA[golf]]></category>
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		<category><![CDATA[tiger woods]]></category>
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		<description><![CDATA[Tiger Woods&#8217; brand is worth $82 million according to Forbes, as big as that sounds, it is down from the $110 million he was worth in 2008. Woods started his professional golf career in 1996 after signing his first endorsement deal from Nike and Titleist (totaling $60 million). It took approximately 12 years to increase [...]]]></description>
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