http://lukemv.com Worcester, MA based digital media developer and social scene aficionado. Thu, 26 Jan 2012 16:59:33 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://lukemv.com/whats-mine-is-yours-unless-it-is-digital/ http://lukemv.com/whats-mine-is-yours-unless-it-is-digital/#comments Thu, 14 Jan 2010 02:47:28 +0000 lukeMV http://lukemv.com/?p=396 What does it mean to buy something? One is able to go to a grocery store, purchase some food, bring it home, prepare it, and ultimately, consume it. That food, once giving the teller your money, is yours to eat, play with or let sit in your refrigerator until it is past its expiration date. [...]]]> http://lukemv.com/whats-mine-is-yours-unless-it-is-digital/feed/ 2 http://lukemv.com/fastflip/ http://lukemv.com/fastflip/#comments Mon, 21 Dec 2009 11:55:15 +0000 lukeMV http://lukemv.com/?p=341 A great experience with print is that the reader dictates how quickly they spend finding and reading content. Unlike with the printed page, digital advertisers have a lot of technologies available to them to deter the reader’s attention from the content and focus on their advertisement. Whether it is a non-obtrusive technique—like a simple banner [...]]]> http://lukemv.com/fastflip/feed/ 2 http://lukemv.com/reaching-buyers/ http://lukemv.com/reaching-buyers/#comments Sun, 09 Sep 2007 16:43:03 +0000 lukeMV http://lukemv.com/?p=512 Online shopping exploding, but customers still like stores and catalogs The gifts from The Red Envelope have arrived. So have the purchases from The Wine Enthusiast. The Lord & Taylor cash-mere? Well, that didn’t work out so well for Mary B. Lucius. The retailer shipped her the wrong items. Despite that setback, Mrs. Lucius of [...]]]> http://lukemv.com/reaching-buyers/feed/ 0