What’s Mine is Yours… unless it is digital.
What does it mean to buy something? One is able to go to a grocery store, purchase some food, bring it home, prepare it, and ultimately, consume it. That food, once giving the teller your money, is yours to eat, play with or let sit in your refrigerator until it is past its expiration date. [...]
Don’t let content slow you down: Google FastFlip
A great experience with print is that the reader dictates how quickly they spend finding and reading content. Unlike with the printed page, digital advertisers have a lot of technologies available to them to deter the reader’s attention from the content and focus on their advertisement. Whether it is a non-obtrusive technique—like a simple banner [...]
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Reaching buyers
Online shopping exploding, but customers still like stores and catalogs By Lisa Eckelbecker TELEGRAM & GAZETTE STAFF The gifts from The Red Envelope have arrived. So have the purchases from The Wine Enthusiast. The Lord & Taylor cash-mere? Well, that didn’t work out so well for Mary B. Lucius. The retailer shipped her the wrong [...]
