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	<title>lukeMV &#187; adage</title>
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		<title>Re-branding Success</title>
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		<pubDate>Thu, 01 Apr 2010 13:22:41 +0000</pubDate>
		<dc:creator>lukeMV</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[adage]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Bob Garfield]]></category>
		<category><![CDATA[brandnew]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[dunkin donuts]]></category>
		<category><![CDATA[hill holliday]]></category>
		<category><![CDATA[matt stevens]]></category>
		<category><![CDATA[widen & kennedy]]></category>

		<guid isPermaLink="false">http://lukemv.com/?p=462</guid>
		<description><![CDATA[<img align="left" hspace="5" width="100" height="100" src="http://lukemv.com/wp-content/uploads/2010/04/01_dunkin_donuts_logo-150x150.gif" class="alignleft wp-post-image tfe" alt="" title="01_dunkin_donuts_logo" />In a world with over a million ads being directed at you each year (of the 5,000+ ads you are exposed to on a daily basis, fewer than 250 will get your attention and less than 50 of those will snag your perception) even the most successful companies can have a hard time breaking through [...]]]></description>
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