http://lukemv.com Worcester, MA based digital media developer and social scene aficionado. Thu, 29 Jul 2010 13:19:18 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://lukemv.com/wbj-movers-shakers/ http://lukemv.com/wbj-movers-shakers/#comments Tue, 20 Jul 2010 16:18:50 +0000 lukeMV http://lukemv.com/?p=549 Movers & Shakers July 19, 2010 Issue ELLEN JANE FOLEY was named human resources manager at Home Staff of Worcester. She was previously a human resources consultant at UMass Correction Health. She has a bachelor’s in communication and HR certification from Northeastern University and a master’s in organizational management from the University of Phoenix. Home [...]]]> http://lukemv.com/wbj-movers-shakers/feed/ 0 http://lukemv.com/new-trustees-elected/ http://lukemv.com/new-trustees-elected/#comments Mon, 21 Jun 2010 14:10:19 +0000 lukeMV http://lukemv.com/?p=545 James J. Pietro, president of the Worcester Academy Board of Trustees, announced that the board had elected two new members at its spring meeting. The new trustees are Patricia Z. Eppinger of Grafton and Luke M. Vaillancourt ’01 of Sutton. Each was elected to a three-year term on the board. Eppinger is an adjunct professor [...]]]> http://lukemv.com/new-trustees-elected/feed/ 0 http://lukemv.com/networking-tool-connects-businesses-and-customers/ http://lukemv.com/networking-tool-connects-businesses-and-customers/#comments Tue, 18 May 2010 13:10:28 +0000 lukeMV http://lukemv.com/?p=526 Luke Vaillancourt, who manages the digital marketing and e-commerce branch of the family business, Vaillancourt Folk Art in Sutton, was described by Ms. Anson as a “fellow Foursquare junkie.” Mr. Vaillancourt called himself a casual user of social media and said he likes to use Foursquare mostly to keep in touch in real time with college and professional friends and select media news sources....]]> http://lukemv.com/networking-tool-connects-businesses-and-customers/feed/ 0 http://lukemv.com/breaking-a-brand/ http://lukemv.com/breaking-a-brand/#comments Tue, 11 May 2010 13:41:30 +0000 lukeMV http://lukemv.com/?p=488 http://lukemv.com/breaking-a-brand/feed/ 2 http://lukemv.com/re-branding-success/ http://lukemv.com/re-branding-success/#comments Thu, 01 Apr 2010 13:22:41 +0000 lukeMV http://lukemv.com/?p=462 In a world with over a million ads being directed at you each year (of the 5,000+ ads you are exposed to on a daily basis, fewer than 250 will get your attention and less than 50 of those will snag your perception) even the most successful companies can have a hard time breaking through [...]]]> http://lukemv.com/re-branding-success/feed/ 0 http://lukemv.com/tipping-strippers-with-text-messages/ http://lukemv.com/tipping-strippers-with-text-messages/#comments Fri, 26 Feb 2010 19:36:10 +0000 lukeMV http://lukemv.com/?p=444 Books go to eReaders. Magazines go to the web. Dollar bills to your cell phones. The debate of the death of printing has existed since lithography dominated the industry in 1796. The strongest argument, coinciding with the New Media/Social Media movement, deals with the integration of real-time technology and moving print into the archiving world. [...]]]> http://lukemv.com/tipping-strippers-with-text-messages/feed/ 1 http://lukemv.com/area-code/ http://lukemv.com/area-code/#comments Wed, 27 Jan 2010 14:03:39 +0000 lukeMV http://lukemv.com/?p=408 Area codes used to mean something. They represented who you were, by associating yourself with a geographical location. When you heard “212” you knew New York City, “508” Central Massachusetts, or “315” as the Boonies. The area code was what identified who you were and where you were from. Even as a child we were [...]]]> http://lukemv.com/area-code/feed/ 1 http://lukemv.com/whats-mine-is-yours-unless-it-is-digital/ http://lukemv.com/whats-mine-is-yours-unless-it-is-digital/#comments Thu, 14 Jan 2010 02:47:28 +0000 lukeMV http://lukemv.com/?p=396 What does it mean to buy something? One is able to go to a grocery store, purchase some food, bring it home, prepare it, and ultimately, consume it. That food, once giving the teller your money, is yours to eat, play with or let sit in your refrigerator until it is past its expiration date. [...]]]> http://lukemv.com/whats-mine-is-yours-unless-it-is-digital/feed/ 2 http://lukemv.com/down-with-physical-media/ http://lukemv.com/down-with-physical-media/#comments Mon, 28 Dec 2009 19:51:07 +0000 lukeMV http://lukemv.com/?p=368 Jay Gatsby was known for, amongst other things, being deceitful with a library of books that he had never read. After reading this scene from The Great Gatsby, I too can remember a time that I had purchased the beautiful 10-volume set of History of Mathematics, from a library’s nickle book sale, for the sole [...]]]> http://lukemv.com/down-with-physical-media/feed/ 4 http://lukemv.com/fastflip/ http://lukemv.com/fastflip/#comments Mon, 21 Dec 2009 11:55:15 +0000 lukeMV http://lukemv.com/?p=341 A great experience with print is that the reader dictates how quickly they spend finding and reading content. Unlike with the printed page, digital advertisers have a lot of technologies available to them to deter the reader’s attention from the content and focus on their advertisement. Whether it is a non-obtrusive technique—like a simple banner [...]]]> http://lukemv.com/fastflip/feed/ 2