WBJ Movers & Shakers
Movers & Shakers July 19, 2010 Issue ELLEN JANE FOLEY was named human resources manager at Home Staff of Worcester. She was previously a human resources consultant at UMass Correction Health. She has a bachelor’s in communication and HR certification from Northeastern University and a master’s in organizational management from the University of Phoenix. Home [...]
NEW TRUSTEES ELECTED
James J. Pietro, president of the Worcester Academy Board of Trustees, announced that the board had elected two new members at its spring meeting. The new trustees are Patricia Z. Eppinger of Grafton and Luke M. Vaillancourt ’01 of Sutton. Each was elected to a three-year term on the board. Eppinger is an adjunct professor [...]
Networking tool connects businesses and customers
Luke Vaillancourt, who manages the digital marketing and e-commerce branch of the family business, Vaillancourt Folk Art in Sutton, was described by Ms. Anson as a “fellow Foursquare junkie.”
Mr. Vaillancourt called himself a casual user of social media and said he likes to use Foursquare mostly to keep in touch in real time with college and professional friends and select media news sources….
Breaking a brand
Tiger Woods’ brand is worth $82 million according to Forbes, as big as that sounds, it is down from the $110 million he was worth in 2008. Woods started his professional golf career in 1996 after signing his first endorsement deal from Nike and Titleist (totaling $60 million). It took approximately 12 years to increase [...]
Re-branding Success
In a world with over a million ads being directed at you each year (of the 5,000+ ads you are exposed to on a daily basis, fewer than 250 will get your attention and less than 50 of those will snag your perception) even the most successful companies can have a hard time breaking through [...]
Tipping Strippers with text messages.
Books go to eReaders. Magazines go to the web. Dollar bills to your cell phones. The debate of the death of printing has existed since lithography dominated the industry in 1796. The strongest argument, coinciding with the New Media/Social Media movement, deals with the integration of real-time technology and moving print into the archiving world. [...]
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area code
Area codes used to mean something. They represented who you were, by associating yourself with a geographical location. When you heard “212” you knew New York City, “508” Central Massachusetts, or “315” as the Boonies. The area code was what identified who you were and where you were from. Even as a child we were [...]
What’s Mine is Yours… unless it is digital.
What does it mean to buy something? One is able to go to a grocery store, purchase some food, bring it home, prepare it, and ultimately, consume it. That food, once giving the teller your money, is yours to eat, play with or let sit in your refrigerator until it is past its expiration date. [...]
